Whether you want a sheer, barely-there makeup look, a hydrated glow with light coverage, or medium to full coverage, we’ve got what you need. Our fruit pigmented natural foundations also offer a variety of different finishes: dewy, satin, or matte. Normal to oily, combination, or normal to dry skin types can all find the perfect match in one of our 8 natural foundation lines.
Why is Natural Foundation Better than Conventional Foundation?
When formulating our various collections of natural foundations, we took into account that whatever is applied to skin will eventually be absorbed into our body. Since foundation is one of the cosmetics that most wear all day, we made sure to avoid use of harsh chemicals, synthetic preservatives, fragrances, talc, aluminum, and the many other unhealthy toxins found in common foundations. 100% PURE uses healthy, antioxidant rich pigments of Cocoa, Peaches, Goji Berries, and other nutrient dense plant or mineral pigments, instead of the commonly used FD&C/Lake colorants like Red Dye #40, Blue Dye #6, etc.; all of which can contain unhealthy heavy metals such as lead, arsenic, cadmium, mercury and more. In addition to a safe and toxin-free foundation, you’ll get the added benefits of receiving skin friendly nutrients to improve your complexion: all found in the healthy butters, oils, vegetables, and fruit pigments in our formulas. You should never have to sacrifice high performance for health, and that’s why 100% PURE offers you both: healthy foundations with organic ingredients to give you beautiful, flawless looking skin. Now that's what we call high performance foundation!